How to Create an Effective TikTok Marketing Strategy?

TikTok became one of the most widely used social networking apps on the internet in less than 4 years. After being released to the west in 2017, the app had more than 300 million active customers by 2020.

TikTok has had an extraordinary impact on contemporary culture. It's challenging to identify a sector that TikTok hasn't had an impact on, from music and fashion to beauty and even education. Even tech behemoths like Google and Meta were forced to reconsider their social networks, adding fresh elements like YouTube Shorts and Instagram Reels to compete with the upstart.

Why Use TikTok for Marketing?

None of the more known brands that have tried to copy TikTok's video capabilities have been able to slow down the app's explosive increase in popularity. TikTok reportedly has 1.2 billion active users in Q4 of 2021, and 1.5 billion are expected by December 2022, according to a report by Business of Apps.

Marketers on social media will certainly be interested in such stats, but you can't start a successful advertising campaign without a sound plan in place, and that's why we're here to assist you in creating a TikTok marketing strategy.

TikTok should now be a key component of your digital marketing plan alongside Facebook, email marketing, Instagram, YouTube, and SEO marketing due to the platform's steadily rising popularity. Your brand will reach new audiences, broaden its visibility, and boost sales by creating and maintaining a presence through social media on TikTok.

Here is our step-by-step tutorial on how to create a successful TikTok marketing plan for your company without further ado.

1. Set up a TikTok Business Account

TikTok offers individual profiles for brands, just like other social media sites. Businesses can build and track their campaigns more easily with the use of TikTok's Business Account's capabilities, which include analytics like impressions, interactions, and follower distribution. Additionally, finding influencers is made simpler for marketers through TikTok business accounts.

2. Identify Your Target Audience

Find out who your target audience is before launching your campaign. Customer personas can be used to research your target market's involvement with TikTok.

A buyer persona reveals important characteristics of your ideal clients. It may also contain information about their location, social media platforms, and age.

You can develop your personas using the information from your current consumer base, or you can run surveys via email and social media to get extra information.

The persona can then be compared to TikTok analytics to see if there are any audience overlaps. For instance, you can use the demographics of your prospective clients to determine the number of TikTok users in that area.

3. Reach Out to Influencers

Working with influencers is one of the simplest ways to achieve quick results on TikTok. Influencers already have a loyal fan base of viewers that regularly consume their content. Together with their knowledge of the TikTok algorithm, these influencers can assist you in achieving your objectives more quickly.

Don't simply look at the number of followers; also look for influencers whose audience is similar to yours. Getting your content or brand in front of your target audience is, after all, the whole point of an influencer relationship. The influencers you choose should also reflect the principles of your company. If you're working on a long-term project together, people can start associating your brand with particular people, and you don't want that to happen.

Using the TikTok Creator Marketplace, an influencer marketing portal like Hypeauditor, Grin, Collabstr, CreatorIQ, or other alternative tools, you may uncover potential influencers for your company. Or, just type "top beauty celebrities on TikTok" into Google to find influencers in your niche.

Engagement rate is crucial while looking for influencers. Micro-influencers (influencers with fewer than 15k followers) actually have greater engagement rates (17.96 percent) on TikTok than macro-influencers, according to a 2021 research by the Influencer Marketing Hub. This is also true for other social networking sites, such as Instagram and YouTube.

4. Explore Your Competitors’ Content

Analyzing your competitors' methods can reveal what tactics are successful for them. Then you can take those tactics, make them better, and destroy the opposition.

But how can you analyse your competitors? Start by examining the material your rivals produce and the outcomes they experience. Examine the TikToks that have received the most views and engagements to see what factors may have resulted to their success.

5. Track Your Performance

Finally, you need to monitor your results and change your TikTok plan as necessary. Tracking the effectiveness of your posts and account is simple with the TikTok analytics tool. The tool displays a variety of statistics, including the quantity of shares, likes, and comments. Additionally, you will get statistics such as  average watch time, total views, total playtime, and profile views.