What is Business Intelligence? Why is It Important?

What is business intelligence? Why is it important? How does it work? Learn all about it

What is Business Intelligence? Why is It Important?

Today's enterprises rely on Business Intelligence as a core. Smaller businesses like Tableau and QlikView are making significant progress in making data analysis more visually attractive and understandable. BI technologies are becoming an indispensable aspect of every organisation because of their graphical and visualization capabilities. Moreover, firms that use BI tools expand at a quicker rate than those that do not. In this article, you will learn what is business intelligence and why is it important.

What is Business Intelligence?

Business intelligence is a combination of procedures and technology that transform raw data into useable and relevant information so that business choices may be made profitably. It's an umbrella phrase that encompasses data mining, analysis tools, business analytics, data visualization, infrastructure, and best practices in order to provide easy-to-understand data summaries and help a company make better data-driven choices. Enterprises may use BI to uncover sales and marketing possibilities, as well as develop new business capabilities.


By quickly adjusting to changing market circumstances, BI can assist a company drive change and minimizing inefficiencies. A data-driven Decision Support system, or DSS, is the most common kind of business intelligence system.

The processes, structures, and methods of gathering, storing, analyzing, and presenting data from business operations are all covered under BI. All of this data is combined using BI tools to provide a holistic perspective of a company's operations and to assist it in making more informed decisions.

Why is it important?

By displaying current and historical data inside the context of their business, business intelligence may assist firms in making better decisions. Analysts can use BI to provide performance and competitive standards, which will aid the company's seamless and successful operation. Analysts will be able to recognise market trends more readily, which will help them enhance sales or revenue. The relevant data, when used correctly, may assist with anything from compliance to employment initiatives. Here are some cases of how business intelligence can help companies make more data-driven decisions:

  • Track performance
  • Optimize operations
  • Identify ways to increase profit
  • Analyze customer behavior
  • Compare data with competitors
  • Predict success
  • Spot market trends
  • Discover issues or problems

How Does Business Intelligence Work?

Questions and objectives abound in businesses and organisations. To solve these problems and assess achievement against these objectives, they gather relevant data, analyze it, and identify the activities to take to achieve their objectives.

Raw data is obtained from the business's operations on the technological side. Users may then access the data and begin the analysis process to solve business issues after it has been saved.


Data analytics and business analytics are included in business intelligence, however, they are only used as part of the whole process. Data scientists dive into the nitty-gritty of data, using complex statistics and predictive analytics to identify patterns and forecast future trends. Business analytics is carried out as part of a bigger business intelligence plan. Companies, on the other hand, may utilise analytics to enhance follow-up inquiries and iteration over time. Because addressing one question will almost certainly lead to further questions and iteration, business intelligence should not be a linear process. Consider the procedure as a cycle of network connectivity, discovery, exploration, and exchange of information. This is known as the analytics cycle, a contemporary phrase that describes how companies utilise analytics to respond to shifting questions and expectations.

Business Intelligence in Big Companies


Healthcare, information systems, and education are just a few of the areas that have embraced BI ahead of the curve. Data may be used to alter processes in every company. To evaluate performance indicators and discover areas of opportunity, financial services company Charles Schwab employed business intelligence to get a complete view of all of its branches all over the United States. Schwab was able to consolidate all of its branch data into one perspective thanks to access to a single business intelligence system. Clients with changing investing requirements can now be identified by branch managers. Leadership may also see if a region's performance is higher than the current average, as well as drill down to identify which branches are driving that region's results. This results in greater options for optimization as well as improved client service.

Business intelligence may improve practically any business process by providing a holistic perspective and allowing teams to examine their own data to uncover efficiencies and make better choices on a daily basis. Business intelligence solutions have been developed to help firms make the most of their data expenditures as digital transformation has become a critical strategic objective. Modern business intelligence systems, which offer data access, interaction, analysis, identification, sharing, and governance, are the solution.

Business Intelligence Tools and Platforms


The analysis process is sped up using several self-service business intelligence tools and platforms. This makes it easy for those who don't have the technical know-how to dive into their data to view and comprehend it. There are various BI systems available for ad hoc analysis, data visualisation, and creating bespoke dashboards for multiple levels of users. Data visualisation is one of the most prevalent ways to display corporate intelligence.


Because business intelligence is always growing in response to changing corporate demands and technological advancements, we identify current trends every year to keep users informed about new developments. Recognize that machine learning and artificial intelligence will continue to advance and that firms may include AI-derived insights into a larger BI strategy. As organizations strive to become more data-driven, their efforts to share data and collaborate will increase. As groups and departments communicate, data visualisation will become increasingly more vital. BI helps customers to track sales in near real-time, gain insights into client behaviour, anticipate revenues, and much more. Retail, finance, and oil are just a few of the industries that have adopted business intelligence, and more are adopted every year. Business Intelligence systems change when new technologies and user innovation emerge.