What is Product Branding? 5 Benefits of Product Branding

Learn about product branding and its benefits to the company

What is Product Branding? 5 Benefits of Product Branding

Sprite,  Fresca, Coca-cola, and  Schweppes -  One parent company, four different brands, and four different products.

Despite being all owned by the Coca-Cola company, these effervescent soda drinks each have their own brand colour, logo, and—most importantly—brand identity. This is the magic of branding: each brand name vibrates differently, conjures up a distinct flavour, or reminds you of a particular occasion when you appreciated it.

In this post, you will learn about product branding and its benefits.

What is Product Branding?

Your colour scheme, logo, symbol, design, and any other defining elements that set your product apart from similar ones on the market make up your product branding.

From physical stores to internet retailers, product branding is seen everywhere.

Product branding sets your products out from those of your rivals, which is distinct from business branding, which would be your overall corporate look.

5 Benefits of Product Branding

Here are the top five benefits of giving each product it's own branding.

1. Facilitates Customers' Decision-making Around Purchases

In a world brimming with options, product branding aids shoppers in making quick and simple purchases. Think of the cereal section of the supermarket. You are aware that you prefer a healthy cereal to one with higher sugar. You can tell Special K is the healthier alternative just by looking at the packaging while choosing between Frosted Flakes and Special K, both of which are owned by Kellogg's.

The Special K cereal has a straightforward layout and a more subdued colour scheme. The package clearly displays natural ingredients and emphasises the high protein content. The Frosted Flakes' more vibrant colour scheme and well-known cartoon mascot suggest that they will appeal to children.

Despite the fact that all items come from the same firm, these distinctions highlight the unique features of each brand, making it simpler for the consumer to select the one that best suits their needs.

2. Expands Target Audience

You can target various submarket segments with tailored solutions that address diverse interests thanks to product branding. It covers all your bases, much like multichannel contact centres.

For instance, Coca-Cola is a well-known brand all over the world. People who are looking for a healthier alternative are among the many people who enjoy Coca-Cola. That's where Diet Coke, a Coke substitute with no added sugar, comes in. Although it may not be appealing to everyone, its distinctive branding and commitment to a certain ideal will set it apart and draw in a significant submarket.

3. Ensures Distinction Between Company and Brand Reputation

The distinction between brand and corporation offers an additional layer of security in the event that your new product doesn't quite catch on as you had intended. Separation enables your business to take chances and guarantees that any new brands have their own identities.

Along with safeguarding your company's reputation, keeping your brand distinct from your business enables your team to innovate and create goods that could be considered out of the ordinary for your business.

4. Protects the Name of Your Company from Poor Branding

And in the event that your brand suffers? Your business is shielded from any direct associations by product branding.

For instance, have you ever heard of Coors Rocky Mountain Spring Water?

Rocky Mountain Spring Water by Coors made its debut in 1990 but quickly failed. Despite this error, the Coors company is still thriving well today, thirty years later. Despite the fact that they included their company name in the branding, the design and identity were sufficiently different from their primary product line to ensure that their failure did not reflect negatively on them.

5. Clarifies The Market for Customers

There would be a lot of client confusion if a company offered two goods with the same name. A company that sells a variety of goods can distinguish, for example, between popsicles and laundry detergent, by using product branding.